How to send a win back campaign from your member software

Mindbody

Past members

Follow Mindbody's report for clients who have not visited for a while and have no sessions left, then keep the people who left in the last six months.

Leads who never joined

Reports, then Clients, then Mailing Lists, with Prospects Only selected.

Who goes first

Export both lists, then use the Last Visit report to start with the people you saw most recently.

Sending

Send the emails as a campaign from Mindbody's marketing tools if your plan includes them, or import the list into the email tool you already use.

Texts

Only to clients who opted in to texts in Mindbody.

Mindbody help article on clients who have not visited

PushPress

Your list

Open your People List and filter by status or plan to show cancelled and frozen members plus leads.

Sending

Select the people and use Send message for each day of the campaign. The Communication tab handles bulk email too.

Texts

PushPress texts stop at 160 characters and members cannot reply to them, so keep texts short and ask people to mention your code word at the front desk instead.

PushPress help article on emailing or texting members

Wodify

Past members

People, then Clients, in the Inactive tab.

Leads who never joined

People, then Leads, with any status except Converted.

Who goes first

Select the inactive clients, open the three dot menu and choose Export, then sort the file by Last Attendance Date.

Sending

Build a segment of them under People, then Segments. Then go to Communication, Marketing Emails, Create Email, choose the segment as recipients and schedule each email for its day.

Texts

Wodify's two way texts go one at a time, so send the two campaign texts from a workflow with text steps, or from the tool you already use for texting.

Wodify help article on segments

Zen Planner

Your list

In the left column under Saved Reports, choose Members, then New Report and People. Add the Status, Email and Phone columns, press Refresh Report and export as CSV. Keep the past members and the prospects who never joined; the Status column shows which is which.

Who goes first

Run New Report and Attendance for the last six months, and begin with the past members whose last class is the newest.

Sending

From Zen Planner Engage if your plan includes it, or from the email tool you already use.

Texts

Only to members who agreed to get them.

Glofox

Your list

Reports, then Lost Members, then Download Report as CSV or XLSX. This is your win back list.

Sending

Send the campaign from Connect, or from the email tool you already use.

Texts

Glofox can send texts through Connect. Send them only to members who opted in.

Glofox help article on the Lost Members report

Gymdesk

Your list

Members, then Member List. Use the attendance and membership status filters to show past members and people who stopped coming, then Export.

Sending

From Gymdesk's messaging if your plan includes it, or import the export into the email tool you already use.

Texts

Only to members who agreed to get them.

Gymdesk help article on reports and exports

Anything else

Your list

Look under Reports or Clients for an export to CSV or Excel with name, email, phone, join date, last visit and membership status. Filter it to people who cancelled or froze in the last six months, plus intro leads who never joined.

Sending

Use an email tool that adds an unsubscribe link to every email, and send each message on its day.

Texts

Only to people who agreed to get texts, from the tool you already use for texting.