Where students drift
Most students who leave never tell you why. Their bookings simply thin out, and each of these moments is a chance for a teacher to reach out first.
When the intro offer ends
Intro offers fill your classes with new students, and the step up to full price is where many stop coming. They liked the classes; nobody helped them choose what comes next.
SendA note a few days before the intro ends that suggests the pack or membership matching how often they have been coming.
When a teacher or time slot changes
Many students are loyal to a teacher or a time of day as much as to the studio. Change either and some quietly stop booking.
SendA personal note that introduces a teacher or class with a similar feel.
When a class pack runs out
A pack that runs out with no renewal is an easy moment to lose someone, because nothing prompts the next purchase.
SendA reminder when two classes are left, and a note a week after the pack ends.
After a seasonal break
Summer travel, the holidays and busy seasons at work pull students away for weeks, and coming back after a long gap feels harder than it should.
SendA welcome back note after the break, with a gentle class to start with.
A win back email written for a yoga studio
This is the Day 1 email of a five message campaign. It reads like a note from a teacher, makes one offer and gives one next step.
Day 1 · Email
Subject: We have missed you at [studio name]
Hi [first name],
It has been a while since we saw you on the mat at [studio name], and we would love to practice with you again.
Your next [three classes] are on us. [Teacher name]'s [Thursday evening flow] is a lovely way back in, or come to any class on the schedule.
Reply COMEBACK or book at [booking link], and mention COMEBACK at the front desk when you arrive.
[Teacher name]
[Studio name]
Words in [brackets] are yours to choose. The full campaign, with both texts and the other two emails, is on the win back templates page.
What Retention Desk does for a yoga studio
- A 90 day welcome journey that walks each new student from their first class to their 90 day mark: ten messages in your teachers' voice.
- A win back campaign every month for past students and intro students who never continued.
- Four Monday emails in your brand: a teacher's tip, a student spotlight, what's on the schedule and a monthly challenge.
- A monthly report with an at risk list: students who stopped booking or are booking less, each with a check in ready for a teacher to send.
It works with Mindbody, Glofox and the other tools studios already use. Everything arrives ready to paste, and nothing goes out until you approve it.
One flat price: $397 a month per location, month to month, after a free Retention Snapshot and a free pilot campaign. See pricing and samples.
