Where clients drift
Clients who leave rarely cancel the day they lose interest. Their bookings thin out first, and each of these moments is a chance for an instructor to reach out.
After the intro package
Many studios start new clients with an intro package or a few private sessions. The step into regular group classes, at regular prices, is where many stop.
SendA note from their instructor before the intro ends, recommending the class time and pack that fit their first weeks.
When credits or a pack expire
Credits that expire unused, or a pack that runs out with no renewal, end the habit quietly.
SendA reminder before credits expire, with an easy way to renew.
When classes are full
When a regular cannot get their usual reformer slot week after week, they start finding other things to do with that hour.
SendA note with another time that has room, or a spot on the waitlist for their usual class.
After a break
Travel, a busy season at work or a small injury can stretch into months, and the first class back feels like starting over.
SendA welcome back note with a beginner friendly class to restart.
A win back email written for a Pilates studio
This is the Day 1 email of a five message campaign. It reads like a note from an instructor, makes one offer and gives one next step.
Day 1 · Email
Subject: Your reformer is waiting at [studio name]
Hi [first name],
It has been a while since we saw you at [studio name], and we would love to have you back on the reformer.
Your next [two classes] are on us, and [instructor name] can help you find a class time that fits your week again.
Reply COMEBACK or book at [booking link], and mention COMEBACK when you check in.
[Instructor name]
[Studio name]
Words in [brackets] are yours to choose. The full campaign, with both texts and the other two emails, is on the win back templates page.
What Retention Desk does for a Pilates or barre studio
- A 90 day welcome journey from a client's first class through their 90 day mark: ten messages in your instructors' voice.
- A win back campaign every month for past clients and intro clients who never continued.
- Four Monday emails in your brand: an instructor's tip, a client spotlight, what's on and a monthly challenge.
- A monthly report with an at risk list: clients whose bookings dropped or stopped, each with a personal note ready to send.
It works with Mindbody, Glofox and the other tools studios already use. Everything arrives ready to paste, and nothing goes out until you approve it.
One flat price: $397 a month per location, month to month, after a free Retention Snapshot and a free pilot campaign. See pricing and samples.
