Where students drift
Students rarely quit in one day. They miss a class, then a week, and each of these moments is a chance for an instructor to reach out before the family or the student decides.
The long middle between ranks
Early stripes and belts come quickly. Later ranks take longer, and students who stop seeing progress start missing classes.
SendA progress note from their instructor naming what they have improved and what the next rank asks for.
When the school calendar changes
In kids programs, summer, sports seasons and the start of the school year reshuffle every family's week, and parents pause classes that no longer fit.
SendA note to parents with the class times that fit the new schedule.
After a test or tournament
A big goal brings focus. Right after it, with no next goal in sight, attendance often dips.
SendA congratulations note that sets the next goal.
Adults coming back after time away
Adult students who miss a few weeks for work or an injury often feel awkward walking back into a class that kept going without them.
SendA personal invite to a fundamentals class to get back in.
A win back note written for a martial arts school
This is the Day 1 email of a five message campaign, written to an adult student. For a kids program, write to the parent and use the student's name.
Day 1 · Email
Subject: Come back to the mat at [school name]
Hi [first name],
It has been a while since we saw you at [school name], and [instructor name] would love to have you back on the mat.
Your next [two weeks of classes] are on us. We will start you in [a fundamentals class] so your first class back feels easy.
Reply COMEBACK or book at [booking link], and mention COMEBACK at the front desk when you arrive.
[Instructor name]
[School name]
Words in [brackets] are yours to choose. The full campaign, with both texts and the other two emails, is on the win back templates page.
What Retention Desk does for a martial arts school
- A 90 day welcome journey for new students and their parents, from the first class to the 90 day mark: ten messages in your instructors' voice.
- A win back campaign every month for past students and trial students who never enrolled.
- Four Monday emails in your brand: an instructor's tip, a student spotlight, what's on and a monthly challenge.
- A monthly report with an at risk list: students who stopped coming or are coming less, each with a check in ready for an instructor to send.
It works with Mindbody, Zen Planner, Gymdesk and the other tools schools already use. Everything arrives ready to paste, and nothing goes out until you approve it.
One flat price: $397 a month per location, month to month, after a free Retention Snapshot and a free pilot campaign. See pricing and samples.
